The Centre for Addiction Research, housed at the University of Victoria, provides science-based research and information on substance use issues to policy-makers, service providers and the general public.
FD Element created a brand for the public education unit, Substance Information Link (SIL), by developing a name, logo, tagline and website that clearly conveys the organizations message and goal of reducing harm related to substance abuse and addictions.
FD Element also produced a public education campaign for the organization’s “Addiction Awareness Week” that involved print and online advertising as well as the development of an interactive website, www.alcoholreality.ca