Labatt is a member of the InBev network of breweries and is one of the oldest and most successful brewers in Canada. As part of their “Better World” project, they launched a national environmental initiative in order to communicate their efforts to be a more eco-friendly company.
FD Element was retained to provide a broad range of services that included the development of a message and narrative encompassing all of Labatt’s environmental initiatives, a detailed risk analysis, and the design and implementation of a far-reaching partnership program with a leading conservation organization. The partnership program took shape after designing criteria, interviewing multiple potential partners, and finally helping Labatt recruit a respected national partner.