For almost a decade, environmentalists, government and resource companies have been haggling over the fate of the old growth Great Bear Rainforest on British Columbia's (BC) mid-coast.
BC's conservation community was determined to break the stalemate in 2001, turning to FD Element to develop an effective campaign that engaged the public in the dialogue.
FD Element developed a values-based campaign that combined the public's emotional connection to the land with a sense of urgency. The television-based campaign generated more than 52,000 web visits and 8,000 phone calls in support of preserving this natural treasure.
The campaign turned up the heat on targeted parties to reach a historic agreement to preserve the forest for generations to come.